Social Media Engagement Calculator

Calculate engagement rate and benchmark against platform averages.

Post / Account Details

Platform

Calculation Method

Followers / Subscribers

Likes

Comments

Shares / Saves

Industry Benchmarks (2024)

Instagram: ~1–3%

TikTok: ~4–8%

Twitter/X: ~0.5–1%

Facebook: ~0.5–1%

LinkedIn: ~2–5%

YouTube: ~1–4%

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