Audience & Performance
Industry average: ~21–28%
Industry average: ~2–5%
% of clickers who buy/sign up
Costs
Per Send
ROI per Send
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Annual Projections
Email Marketing Benchmarks:
Average ROI: $36–$42 for every $1 spent
Open rate: 21–28% · CTR: 2–5%
Best days: Tuesday–Thursday, 10am–2pm
Average ROI: $36–$42 for every $1 spent
Open rate: 21–28% · CTR: 2–5%
Best days: Tuesday–Thursday, 10am–2pm